Snapdrum · snapdrum.com
Redesigning Snapdrum.
Core Concept
A full redesign from a static marketing site into a sharper enterprise experience: clearer hierarchy, stronger interaction, and modern accessibility.
Role
Frontend Developer
Product Designer
Duration
Jan 2026 to Apr 2026
Scope
Frontend
Product
UX Design
The Context
Snapdrum builds GenAI for enterprises. The old site didn't show it.
Snapdrum helps teams adopt and scale GenAI. Developers, product teams, and buyers need polish and clarity on first glance. The previous site was static, dense, and visually flat.
The Problems
Four things holding the site back.
The site felt flat and hard to scan, with no motion, weak structure, little trust, and overlooked accessibility.
The Research
What leading AI companies do well.
Competitive review of Microsoft AI, Giga, Duna, and Cohere, plus a bloated Snapdrum sitemap, pointed one way: simplify, sharpen, and lead with outcomes.
The Design
Simple, enterprise, built to current standards.
We stripped the noise, set a clear hierarchy, and rebuilt navigation, hero, interactions, and footer with intentional motion and enterprise polish.
The Solutions
Solution #1
Motion and interactivity.
Purposeful animation, scroll transitions, hover states, and an adaptive glass nav.
Solution #2
An enterprise visual system.
Cohesive type, spacing, and trust signals from hero to footer, replacing the generic old look.
Solution #3
Clearer information architecture.
Simplified sitemap and content prioritized for what enterprise buyers need, with less friction to contact.
Reflections
What I'd do differently.
Set up the structure first. Rushing to ship, I added tokens partway through and only built a component guide mid-project. Starting with both on day one, plus testing motion with users sooner, would have saved a lot of time.
Ship early, learn as you go.
A startup can't wait on a perfect product. Working at Snapdrum's pace meant getting rough versions in front of people quickly, using their feedback to decide what to fix next, and letting each round of testing shape the next build.
Live Site
snapdrum.com
See the full redesign live.
Visit snapdrum.com